Hey, I'm Cho : )
I'm passionate about turning complexity into clarity.
I’m a Product Designer with a background in landscape architecture and human-behavior research. This taught me to look at products as ecosystems, not just a series of screens.
Over the past 4+ years, I’ve led design efforts in Education, Healthcare, and Enterprise SaaS, taking products from ambiguous "problem framing" to measurable, high-impact results. I don’t just design features; I design the systems that allow them to thrive.
My superpowers:
🔍 Research-led rigor: Moving past assumptions to find evidence-based truths.
🏗️ Systems thinking: Building scalable structures for complex B2B workflows.
🤝 Cross-functional partnership: Working hand-in-hand with Eng and Product to ship thoughtful, feasible solutions.
I believe great design should be the quiet force that makes a complex world feel simple. If you’re solving big problems and need a designer who can handle the "heavy lifting" with a smile, let’s connect.
Kind words from my colleagues
"As a design lead, I couldn't ask for a better team member than Cho. She is an outstanding UX designer with incredible dedication. Cho consistently provided excellent design ideas and practical solutions for complex challenges, always thinking outside the box. Her designs are beautiful and also truly user-centric. She is a strong advocate for users, except in research and accessibility. As a great agilist, excelled in collaborating with different departments and stepping in to help with tasks beyond UX design, making cross-functional collaboration much smoother. She is highly technically literate and even helped me discover new features in Figma. Cho is also a great strategist who helped me with high-level decisions. Both receptive to feedback and skilled at providing it. She was a fantastic team member to her peers and a servant leader to clients and leads. Cho helped foster psychological safety, maintaining a positive atmosphere that made working with her pleasurable and fun."
Pauline Gefin
Design Manager
"As a design lead, I couldn't ask for a better team member than Cho. She is an outstanding UX designer with incredible dedication. Cho consistently provided excellent design ideas and practical solutions for complex challenges, always thinking outside the box. Her designs are beautiful and also truly user-centric. She is a strong advocate for users, except in research and accessibility. As a great agilist, excelled in collaborating with different departments and stepping in to help with tasks beyond UX design, making cross-functional collaboration much smoother. She is highly technically literate and even helped me discover new features in Figma. Cho is also a great strategist who helped me with high-level decisions. Both receptive to feedback and skilled at providing it. She was a fantastic team member to her peers and a servant leader to clients and leads. Cho helped foster psychological safety, maintaining a positive atmosphere that made working with her pleasurable and fun."
Brenda Whetstone
UX Researcher
"I worked closely with Cho on the OrcaLearn project, where we co-designed the quiz completion flow. Throughout the process, she was a highly thoughtful and collaborative designer. Cho is very easy to work with — she’s open to feedback, never defensive, and brings a calm, solution-oriented attitude to design discussions. I appreciated her willingness to explore different perspectives and communicate clearly. I was also impressed by Cho’s analytical mindset. During our design discussions, especially when exploring different use cases, Cho was great at identifying edge cases and proposing thoughtful alternatives. She helped us think through complex scenarios and pushed the team to consider new design directions we might not have otherwise explored. She also pays close attention to detail and takes the time to refine her work to meet both user needs and team goals. Her respect for her teammates and commitment to quality made a real difference in our workflow. I truly enjoyed working with Cho and would happily collaborate with her again. Any design team would be lucky to have her on board!"
Esther Zheng
Product Designer
A bit more about me
When I’m not in Figma, you’ll find me…
🎨 Painting & Sketching: I love the challenge of capturing the "vibe" of a moment through sketching. It keeps my eyes sharp and my curiosity fueled.
☀️ The great outdoors: Nature is my ultimate recharge station. From the quiet of a mountain trail to the rush of skiing through powder, being outside helps me regain the "big picture" perspective I bring to my work.
🌿 Slow living: I’m a big believer in the ritual. Tending to my bonsai and making tea aren't just hobbies; they’re lessons in patience and a reminder that the best things take time to grow.
Water coloring
Sketching
