Product

Product

Presets

Presets

Pricing

Pricing

Blog

Blog

Contact

Contact

Find us on

Product

Product

Presets

Presets

Pricing

Pricing

Blog

Blog

Contact

Contact

Find us on

Hey, I'm Cho

Designing the invisible structures that make complex products feel simple

Bringing 10+ years in design, 4+ years in product, and a PhD, I use human-centered, systems-level thinking to solve complex challenges and deliver intuitive, scalable, high-impact solutions across SaaS, customer-facing platforms, and AI-powered products.

Hey, I'm Cho

Designing the invisible structures that make complex products feel simple

Bringing 10+ years in design, 4+ years in product, and a PhD, I use human-centered, systems-level thinking to solve complex challenges and deliver intuitive, scalable, high-impact solutions across SaaS, customer-facing platforms, and AI-powered products.

Check out my work below ↓

Selected works

Designing scalable systems through research, strategy, and thoughtful execution, from concept to measurable impact.

AI self-service boosted new user registrations by 3×

Designed the product end-to-end without a PM, resulting in 100% task completion, 6.5/7 satisfaction, and 3× growth in new user registrations.

System thinking

Reserach-driven

User-Business value alignment

AI self-service boosted new user registrations by 3×

Designed the product end-to-end without a PM, resulting in 100% task completion, 6.5/7 satisfaction, and 3× growth in new user registrations.

System thinking

Reserach-driven

User-Business value alignment

AI self-service boosted new user registrations by 3×

Designed the product end-to-end without a PM, resulting in 100% task completion, 6.5/7 satisfaction, and 3× growth in new user registrations.

System thinking

Reserach-driven

User-Business value alignment

Scaled search for 500k+ users

Restructed 40+ filters using analytics-led reserach. 37.5% success rate increase, 7x discoverability improvment.

Data-informed design

Infulential communication

AI assisted prototyping

Scaled search for 500k+ users

Restructed 40+ filters using analytics-led reserach. 37.5% success rate increase, 7x discoverability improvment.

Data-informed design

Infulential communication

AI assisted prototyping

Scaled search for 500k+ users

Restructed 40+ filters using analytics-led reserach. 37.5% success rate increase, 7x discoverability improvment.

Data-informed design

Infulential communication

AI assisted prototyping

Exploratory work

Exploratory projects that shaped my foundation in research and design thinking

Mobile app

AI care companion parenets trust

Designing an AI baby insight system achieving 8/10 user satisfaction and +35% trust lift through a 0→1 build

Mobile app

Reducign subscription waste

Designed SubEase to drive financial clarity through 100% renewal visibility and proactive unsubscribe flows

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